The music industry can be one of the toughest places to make a name for oneself. And for women, the music business can be particularly tough. One woman, however, has risen to the top of the business to be named one of Billboard’s top female business executives. That woman, Desiree Perez, has helped Roc Nation become one of the seminal forces in the music scene.
As the Chief Operating Officer of Roc Nation, Mrs. Perez oversees major deals that help bring revenue and visibility to the label as well as the label’s artists. One of the signature deals done by Mrs. Perez was Sprint’s $200 million dollar investment in TIDAL, a streaming service started by Roc Nation in association with other partners.
Desiree Perez was also instrumental in the release of the Jay-Z digital album “4:44” which was offered by Sprint as a free download to their customers. This deal allowed the music artist to gain a Platinum album award before the official release of the album. But perhaps the biggest deal steered by Desiree Perez was the Roc Nation 10-year partnership with Live Nation on a series of Jay-Z live shows. The result was the highest ever grossing tour for Jay-Z which surpassed his 2013 tour grosses by 31%.
Desiree Perez has spent two decades in the music business. Much of her career has been spent helping Jay-Z grow from hip-hop artist to entertainment mogul. Among Miss Perez’s accomplishments include the launch of Jay-Z’s 40/40 club in 2003. This 12,000 square foot sports bar, lounge, and the club have since become of the most popular entertainment spots in the nation.
Mrs. Perez is married to Juan Perez, currently the director of the Roc Nation Sports Agency. As Desiree Perez continues to run Roc Nation, the company is expected to thrive as it ventures into new areas of the entertainment world.
Follow Disiree: Twitter.com/desireeperez01