Kate Hudson’s Fabletics Has Ability to Take Down Amazon

When any clothing retailer in the fashion e-commerce market is looking to the top dog in that space, Amazon is always the one company that gets mentioned time and time again. There is a good reason why Amazon is a giant in the clothing business, they are selling 20 percent of all the apparel in this space year to year. Along comes Kate Hudson’s Fabletics, not only looking to break away from the pack of thousands of other clothing companies, but to take the top spot away from Amazon. In just under three years, Kate Hudson’s Fabletics is already selling $250 million of their women’s workout apparel.

 

The growing popularity of this athleisure brand has a lot to do with how Kate Hudson is approaching sales. Instead of relying on the high quality of the merchandise or her celebrity status, Hudson says reverse showrooming and her membership perks for loyal customers are the keys to the growing success. Just watch how people are shopping inside a Fabletics retail store at the mall. There are some shoppers trying on all the workout clothing, while others are taking a lifestyle quiz, and still others just window-shopping for all the latest releases in yoga pant and tank tops.

 

Dominating in this fashion e-commerce market is more than selling things off the rack, you need to create a unique shopping experience for the customer. When these women are shopping in the mall, each time they try on any piece of active-wear at the Fabletics store, that piece gets transferred to the member’s online shopping cart too. What this does is allow these women to leave the mall without making a purchase and come back another time to finish at their convenience. They go online, continue shopping, and without concern of the clothing fitting, they buy more yoga pants and leggings on impulse.

 

The rewards for being a loyal Fabletics customers also include free shipping deals on every online order, discounts on the clothing in both store and website, and you get an assigned personal shopper too. Your shopper uses those quiz results to choose pieces each month for you to consider. This is not the average active-wear shopping experience. Women are loving the pampering they are receiving at Kate Hudson’s Fabletics, and it definitely is showing in the fact the sales for the company are starting to look more like the numbers Amazon were producing.

Fabletics – A Success By Kate Hudson

In the ever changing retail industry, Kate Hudson is holding her own with her new line of online and physical stores called Fabletics. She has been able to become quite a success in the few short years since she opened her company. That is because she uses online marketing, and a technique known as revere showroom techniques.

 

The online marketing is essential for sustaining her business because it collects data from her customers so that she can pinpoint what they are looking for, and what they like. She also uses reverse showroom techniques, where in her physical stores, it is a small showroom, and does not show every item. Most of the shopping is done online, and the showroom is a place where the women can see some items to get an idea of how they are made, and the colors that are used. This is working great for her, and she is holding her own against large competitors like Amazon.com

 

With Kate Hudson’s designs, she always keeps in mind what women want. They want nice looking clothing that they can wear for either workouts or for casual outings. She makes her clothing comfortable for them to wear, and easy for them to care for. It makes sense, because they are loving the items that she sells, and they always want to know what the latest ideas she has, and when her new designs will come out. They can be notified about this information, when they sign up for her online newsletter. They will then, no when she is putting out new items and designs.

 

Kate Hudson is looking to open a couple more stores in the next year, and it looks like they will be very successful too. When women want to receive information on her latest endeavors, they just sign up for her newsletter and club. This way, they will always be informed about what is happening with her, and the plans for the future too.

 

When women love clothing, they show it by purchasing the designers items. In this case, it is Kate Hudson that they are liking, and will continue to because Kate Hudson cares about them, and she shows it. Her clothing is geared toward the women that she sells to, and she will continue to give them what they want. This is because she is a good salesperson and marketer, as well as designer.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on