While companies brag of sales and investment portfolios, Waiakea brags of the environment and people they are able to take care of as a business. It’s true, since their foundation in 2012, they have made shocking progress in terms of their sales and the markets they have been able to penetrate but what they have been able to accomplish as a business is far more worthwhile than their profits.
Today, the bottled water industry is worth billions. This has seen hundreds of companies spring up with all of them looking for an edge over their competition. Some of the say they have the best filtration process and others say theirs have added vitamin values.
Waiakea has the beauty of nature on its side. First of all, instead of just filtering their water in a lab, they have a natural filtration process. The water, which is tapped from melted snow and rain water is passed through 14000 feet of volcanic rock; Mauna Loa volcano. This not only filters the water but also makes it rich with electrolytes, alkaline, potassium, magnesium, and calcium. This gives the water that nutritional value clients crave for and a sweet after taste in the mouth.
Their natural filtration process has seen this brand of water be very popular, but it’s not the sole reason for its popularity. The other part is the fact that by buying one litre of water, you help supply a week’s worth of water to water starved areas in Malawi. The hawaii volcanic water has given about 3% of its income to charity. So far, they have been able to donate over 5oo million litres of water to water starved regions.
The volcanic water benefits and water donations are not the only things you get when you buy one bottle of Waiakea water. You also get to preserve the environment. The water bottles we use today are not friendly to the environment. Research suggests that a bottle thrown into the environment today will decay in 100 years. With Waiakea’s new bottles, all it will take is 15 years for the bottles to degrade. The bottles are made out of recycled plastics and are certified to be neutral carbon.
Waiakea is a Hawaiian firm that produces bottled water and supplies across several regions. Ryan Emmons established this company in 2012. He also doubles up as the CEO. His family lives close to the Mauna Loa Volcano thus the inspiration to produce water that is both healthy and ethical.
The company sells the award-winning Waiakea Hawaiian Volcanic Water. Volcanic water is known to have a refreshing taste with no extra ingredients added in the course of processing. Waiakea water is the best volcanic bottled water. The firm has customers from Hawaii to the US and even to the rest of the world.
The firm is among the fastest growing water companies and has many awards to its name. The company has featured in Forbes, People, Good Morning America, Beverage World and Food Navigator among others. Waiakea is passionate about providing clean water while caring for the environment and the community. Waiakea gives to charity, for instance, they donate 650 liters of water to Pump Aid for every liter they sell. The company enjoys good relationships with its customers because it understands where to draw the line between making good profits and producing goods ethically.
The company follows the Triple Bottom Line Principle whereby financial growth takes consideration of potential social or environmental impact. They make all new bottles from recycled ones. Furthermore, Waiakea has decided to use an entirely degradable container from 2018. The bottle is made using TimePlast, an additive for plastic nano-degradation, which reduces the lifespan of plastics to 15 years from 1,500 years. TimePlast essentially substitutes the traditional strong chemical bonds in plastics with weaker bonds. The final result is a re-engineered bottle that is nano-degradable, weak and has minimal negative impact on the environment.
Mr. Emmons admits that the process took five years and more than a thousand experiments before coming out with a product whose lifespan has reduced by 98%, but the quality is still intact. Even though the cost of the RPET used is relatively high, the value is not so much reflective on pricing because it is the same cost as coloring ordinary bottles aquamarine.