Fabletics is streamlining shopping for quality and stylish workout apparel

When searching for quality workout apparel, you often feel that you have to spend a fortune to get something that will last. Finding apparel that is also stylish and trendy can be quite a feat, and most people simply do not have the time or money to be shopping for that perfect outfit. They should be spending that time working out or out enjoying their life. Fabletics has managed to offer the same quality apparel of the expensive brands but at a fraction of the cost. They offer a monthly subscription to their members and they get a new, stylish outfit delivered to their home every month. This makes shopping for workout apparel easy, giving you more time to spend on other aspects of your life.

 

To start your Fabletics membership, you receive a discounted outfit. To help narrow down your outfit choices and make shopping quicker, you can take the Fabletics lifestyle quiz. This quiz will determine your lifestyle and exercise preferences, choosing outfits for you that fit your style. This will save you time shopping around their entire site. Based on your style preferences, hand picked outfit choices will be emailed to you each month to choose from, or you can pick your own. Your new outfit is then delivered to you each month, making shopping easy and fast, and you will always look fabulous without spending tons of time shopping.

 

Other than the tailored and easy shopping experience, members come back month after month because of the quality of clothing that they receive. Their clothing is made of the best quality materials available. When you exercise, you need to be able to rely on the support and compression of your clothing. Fabletics clothing will keep its essential compression that you need for support you after many workouts. Plus, the clothes don’t fade and the colors look fantastic, so you will always feel your best at the gym or simply running errands.

 

In an effort to offer their customers another level of customer service, Fabletics has started to open physical stores. To many, this may seem contrary to our increasingly online world. Many physical retailers are losing business when customers come in their stores to look at their merchandise, but then purchase online when they find it cheaper. For Fabletics, they implement a reverse showroom technique so it doesn’t matter if their customers purchase online or in store. When their members shop in store, the items they try on also go into their online shopping cart, to purchase later if the wish. Their stores and online business work together to build the Fabletics brand. The stores manage to sign up to a quarter of those who come into their stores to shop, to be monthly online subscription members. This builds their loyal customer base. The stores also learn the styles and trends of the communities that they serve. This allows them to better serve and know what styles of clothing to offer to make their members happy and enjoying the clothing that they purchase from Fabletics.

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