Canadians brew quality beer. There’s no doubt why they love their beer. The sales and consumption of crafts beer rose rapidly even as their per capita beer consumption drops. Craft beer sales revenue in Canada is near double digits since the year two thousand and nine. Various breweries in Canada produce quality beers ranging from traditional to inventive. Niagara College thought of coming up with a post-secondary brew master to help meet the increased demand together with Canada’s first teaching brewery.Craft breweries initially know as micro-breweries since they were small, are now selling more than twenty million dollars.
About Eli Gershkovitch, CEO of Steamworks Craft Breweries:
After Eli had graduated from the school of law, he took a break before deciding to settle on a career. Eli enrolled for art classes in the université de ski in Grenoble (http://www.imdb.com/name/nm6457149/). Eli Gershkovitch had no idea that many years later, he would discover something that would cause him to leave law.
Eli Gershkovitch said it all began when he was first exposed to Belgian beer. He went for a trip to Heidelberg to Germany to visit his first microbrewery. The microbrewery to him was not as big as he had anticipated. This made him open a restaurant in Gastown known as Steamworks. His restaurant is hugely successful. Eli Gershkovitch did not fail to use his knowledge in law. He knows all the rules and his work is legal. He was given a chance to revolutionize a corner of Gastown into a tourist destination,
Eli Gershkovitch was not satisfied having studied law as a career since he wanted to create something and be viewed as value- added but what lawyers don’t create anything at the end of the day. Steamworks pale ale and pilsner are now being sold in eighty-five government liquor stores and several private retailers. Steamworks Pilsner was ranked first in the British Columbia Beer Awards after they started wrapping the bottle in a successful Steam World branding campaign.
This was a goal achieved by Eli Gershkovitch (OttowaCitizen). To him, it was fulfilling seeing someone pick your product up from a shelf. Eli’s vision does not end here; he wants to create bigger markets including the beer-drinking province to the east(Ontario).