Norman Pattiz, the founder cum Chairman of Podcast One, recently released the test results of ad campaigns through the medium and confirmed the influence of the Podcast network. The tests are carried out by Edison Research, a major campaign researcher in the Podcast Network, which focused on testing five different brands in the consumer goods and services categories.
Interestingly, some of them are well-known brands while few are new to the market. It conducted both pre-campaign and post-campaign studies during the second half of 2016, and it showed that the advertisements are making a significant influence in every part of the product campaigns such as intent to purchase, brand recall, and recall of any specific messaging. Learn more about Norman Pattiz: http://www.usatoday.com/story/tech/2015/09/24/norm-pattizs-podcasting-bet-paying-off/72693896/
The study showed few interesting results which showed a grocery brand was mentioned by more than 60 percent of the people post-campaign, which was seven percent up from the pre-study period. In the case of a financial product, the unaided product awareness rose by 47 percent during the post-campaign period, and in a similar way, an automobile aftermarket product showed an increase of 37 percent, and a lawn and garden product made 24 percent.
Almost 33 percent of the respondents confirmed a “very favorable” opinion about an automobile aftermarket product, which is significantly up from the 18 percent in the pre-study period.
The lawn and garden product made it to 22 percent “very likely” up from a 16 percent in the pre-study period. Awareness of a particular campaign message in the case of the automobile product rose by 60 percent from the pre-study period, and a casual dining restaurant made it 76 percent.
Norman Pattiz is known for popularizing the radio network services in U.S. with his Westwood One, the largest radio network in the country. He founded the network in 1976 and focused on delivering high-quality and engaging contents which are informative and entertaining to the listeners.
Pattiz was credited for changing the way the radio networks in U.S. and elsewhere operated. His commitment to providing world-class programs for the viewers prompted him to set up Courtside Entertainment Group in the year 2010.
In 2013, he founded the Podcast One network and included brands and personalities such as Shaquille O’Neal, Adam Carolla, Steve Austin, Heather Dubrow, Dan Patrick, Chris Jericho, Larry King, and more. In 2000, he was appointed to the Broadcasting Board of Governors of United States by the President Bill Clinton. In 2002, he was reappointed to the board by the President George W. Bush.