In the ever changing retail industry, Kate Hudson is holding her own with her new line of online and physical stores called Fabletics. She has been able to become quite a success in the few short years since she opened her company. That is because she uses online marketing, and a technique known as revere showroom techniques.
The online marketing is essential for sustaining her business because it collects data from her customers so that she can pinpoint what they are looking for, and what they like. She also uses reverse showroom techniques, where in her physical stores, it is a small showroom, and does not show every item. Most of the shopping is done online, and the showroom is a place where the women can see some items to get an idea of how they are made, and the colors that are used. This is working great for her, and she is holding her own against large competitors like Amazon.com
With Kate Hudson’s designs, she always keeps in mind what women want. They want nice looking clothing that they can wear for either workouts or for casual outings. She makes her clothing comfortable for them to wear, and easy for them to care for. It makes sense, because they are loving the items that she sells, and they always want to know what the latest ideas she has, and when her new designs will come out. They can be notified about this information, when they sign up for her online newsletter. They will then, no when she is putting out new items and designs.
Kate Hudson is looking to open a couple more stores in the next year, and it looks like they will be very successful too. When women want to receive information on her latest endeavors, they just sign up for her newsletter and club. This way, they will always be informed about what is happening with her, and the plans for the future too.
When women love clothing, they show it by purchasing the designers items. In this case, it is Kate Hudson that they are liking, and will continue to because Kate Hudson cares about them, and she shows it. Her clothing is geared toward the women that she sells to, and she will continue to give them what they want. This is because she is a good salesperson and marketer, as well as designer.